DAR ES SALAAM, Tanzania – August 24, 2026: FANTA® has expanded its flavour portfolio in Tanzania with the launch of FANTA® Berry, a vibrant new variant designed to offer consumers a bold, fruity and refreshing taste.
Inspired by the energy of Tanzania’s youth culture and the growing popularity of the Singeli music movement, FANTA® Berry brings a playful new twist to the brand, targeting consumers looking for fun and refreshing experiences.
The new flavour is now available at selected retail outlets, supermarkets, universities, kiosks and trade outlets across Tanzania.
“We’re thrilled to bring even more variety to Tanzanians with this vibrant addition to the FANTA® family. FANTA® Berry embodies our commitment to creating fun, fruity twists filled with deliciousness that cater to people’s evolving tastes,” said Kabula Nshimo, Senior Marketing Manager at Coca-Cola Tanzania.
The launch will be supported by the energetic “Kipapli” campaign, which seeks to connect with young Tanzanians through music, dance, fashion, creator culture and live experiences, particularly at universities and high-traffic locations in Dar es Salaam.
As part of the campaign, consumers will experience FANTA® Berry through commuter activations, influencer engagements and taste-testing challenges.
Coca-Cola Kwanza on Monday launched a promotional convoy from its Mikocheni plant, making stops in Ubungo, Mabibo, Buguruni and Temeke before ending in Mbagala.
At each stop, consumers were given an opportunity to sample FANTA® Berry while taking part in interactive entertainment and other activities aimed at creating memorable brand experiences.
The campaign will also feature creator challenges designed to encourage young people to produce digital content, expand their influence and participate in the growing creator economy.
Other activities will include university engagements, trade market “Berrification” moments, influencer collaborations and the #KipapliChallenge social media campaign.
With established favourites such as FANTA® Orange and the addition of FANTA® Berry, the brand says it aims to continue creating products and experiences that bring people together and add excitement to everyday moments.
“ Our diverse beverage portfolio reflects our dedication to meeting the preferences of Tanzanians. We’re proud to offer products that bring people together, spark joy, and add flavour and deliciousness to everyday moments,” said David Chait, General Manager of Coca-Cola Kwanza Ltd.
FANTA® Berry is now available across selected outlets in Tanzania, giving consumers another flavour option as the brand expands its portfolio in the market.
